Jack Daniels, Zero Motorcycles and New Balance
George heads to Maine to make a custom shoe at New Balance, learns to make whiskey Tennessee-style at Jack Daniels Distillery, and helps build an electric motorcycle at Zero Motorcycles in Santa Cruz.
George Motz receives his pair of custom New Balance shoes at the factory in Norridgewock, ME.
George learns about the leather in all New Balance shoes from cutter Jeff Clair.
George applies shoe cement to his custom sneakers.
George Motz strikes a pose with his half-completed shoes.
George checks out the front wheel of a Zero motorcycle at the factory in Scotts Valley, CA.
Zero employee Jamie Perugini works on the battery of an electric Zero motorcycle.
A close up of a Zero X Motorcycle.
George takes a Zero motorcycle for a spin.
Still No. 1 at the Jack Daniel’s distillery in Lynchburg, TN.
Audio technicians Kevin Walker and Jeremy Protz with a Jack Daniel’s whiskey display.
Inside the barrel-filling room at Jack Daniel's.
George Motz and master distiller Jeff Arnett sample Tennessee whiskey in the tasting room at Jack Daniel's.