Road Trips

Sturgis Motorcycle Rally

Smell the freedom ... and the leather. From the Black Hills to the Badlands, Sturgis Motorcycle Rally offers plenty of curves on the roads ... and in the bars. Get your motor runnin' for a wild ride.

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Sturgis Main Street
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Photography by South Dakota Tourism

Sturgis Main Street

Welcome to “ground zero” -- the hub of activity during bike week. Sturgis may be named after a 19th-century military officer (Samuel Sturgis) but its claim to fame is the annual bike rally. Every year, the small city of 6,700 people sees huge crowds -- last year’s rally attracted 416,727 people. Here, a shot of Main Street during rally week.

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