Florence, Italy is not a "first-time" experience for travel expert, Samantha Brown.It is a place she loves for its criss-crossing cobblestone streets lined with century old plazas, medieval churches, world-renown museums and the winding Arno River. The suggested "must-see and do" list is a lengthy one since this city was home to none other than Michelangelo, Galileo, Leonardo DiVinci, Dante, and Machiavelli. So, what's Samantha's plan for packing in all these sights? Location and experience. She's found a hotel with a drop-dead gorgeous view that's within walking distance to her favorite attractions, stylish boutiques, and neighborhood restaurants. Sam gets down to business and shares some savvy tips for purchasing famous Florentine leather goods, she takes a peek at one of the most recognizable statues in the world, and she shows us where to find the perfect spot to escape the crowds of tourists. Ever wonder why Florence is the number one city to visit in Europe for Americans? You're about to find out!