Season 1, Episode 19
St. Moritz, SwitzerlandSt. Mortiz
St. Moritz, Switzerland- it's where the very rich and famous arrive in the winter to luxury shop and mingle over champagne- where how you look on the slopes is sometimes more important than how you do. It's a privileged world most of us will never belong to but would love to peek in on. Well Samantha Brown takes us to the Swiss Alps to see what St. Moritz is really all about. Situated in southeast Switzerland, just a three-hour car drive from Zurich, St. Moritz is a village of 6,000 residents that expands to accommodate nearly 100,000 travelers in the winter. Samantha's list of activities is more filled than ever; she'll learn a style secret when it comes to dressing fashionably for the slopes, enjoy a lunch of champagne and truffle pizza aboard the highest yacht club in the world, be serenaded by an alphorn quartet, and experience the run of her life on the world's only natural ice bobsled track. In 1930, the town of St. Moritz trademarked its name to control its image. Seventy-five years ago that was unheard of, but even then the town knew that more so than a physical destination St. Moritz was, for most of the world, a fantasy place. In reality, this is where royalty takes their winter family vacations, where celebrities don ski wear to either hide from or show off for the paparazzi. St. Moritz even has its own slogan- "Top of the World". And after experiencing the luxury, lifestyle, thrills and scenery of this alpine destination, Samantha feels it should be "St. Moritz: Out of the World".
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