Hotel Impossible


Competition is fierce in the hotel business. Online review sites can kill a business' reputation with one bad review. Staffs are untrained, surly or apathetic in a profession that lives or dies on service. So what's a struggling hotel operator to do? Bring in Anthony Melchiorri, a hotel "fixer," who can turn any establishment around in weeks ... and he does just that in Hotel Impossible,a new one-hour series, premiering Monday, April 9, at 10|9c.

Melchiorri's tough-love style can be hard to swallow and overhauling a business is a painful and often emotional task, but the potential reward of a fully booked hotel with excellent customer reviews makes it all worth it.

Each episode features a hotel fighting for its life. Melchiorri secretly scouts the property and identifies its biggest problems. He then meets with the staff from front desk receptionists to housekeeping to the owners themselves to determine the key operation issues. These owners could risk losing their hotels if Melchiorri’s renovations do not work. After coming up with a plan and prescribing the changes that need to be made, Melchiorri revamps and re-motivates the staff and transforms the hotel. Whether it is demonstrating the proper way to pour a glass of wine or gutting and redecorating a lobby, Melchiorri knows how to turn a failing hotel into a bustling tourist destination.

Upcoming episodes feature major transformations that help get hotels back on track and improve their business, including Gurney’s Inn, Montauk, NY; The Penguin Hotel, Miami, FL; Motel New Yorker, Miami, FL; Ocean Manor, Fort Lauderdale, FL; The Purple Orchid Resort & Spa, Livermore, CA; Hotel Corpus Christi Bayfront, Corpus Christi, TX; La Jolla Cove Suites, La Jolla, CA; and Bromley Sun Lodge, Peru, VT.

Adam Richman
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