Mad About March

We’re mad for March, absolutely, certifiably mad. Men’s basketball tops our list, plus spring break, a new cruise and, of course, St. Paddy’s Day. See what else we’re mad about this month!

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NCAA Men's Basketball Tournament

Sixty-eight college basketball teams, 1 single-elimination tournament. Who will be this year’s champ? A season of hard work comes down to a single mad dash to the finish. Make sure to fill out your brackets!

Spring Break

Even if you’re years out of school, spring break can still be a a great excuse to get away. Just imagine lots of sun, sand and Absolut-ly good times with friends! Check out these spring break party spots to plan your warm-weather escape.

St. Patrick’s Day

Everyone’s Irish on March 17th. In celebration of Ireland’s most famous patron saint, don your best shamrock green, and head to one of these St. Patrick’s Day celebrations around the world.

Napa Valley Marathon

Looking for an inspiring place to get active? Few locales can beat sunny, scenic Napa Valley. 2014 will mark the 36th anniversary of the annual Napa Valley Marathon -- a 26.2-mile course bordered by world-class vineyards.


Get ready for some “flower viewing.” From the end of March to early May, cherry blossoms (known as “sakura”) bloom all over Japan. The practice of hanami goes back centuries; today the tradition of flower viewing continues as thousands of people fill parks each year to hold feasts under the flowering trees or take boat rides nearby, like here in Tokyo’s Inokashira Park.

Merrie Monarch Festival

Think “hula,” and you probably also think “Hawaii.” The person who helped ensure that long-standing association is Kalakua, the last reigning king of Hawaii, who revived the hula after it had been banned under Christian missionary influence in 1830. Celebrate the hula -- and the “Merrie Monarch” who fought for its preservation -- in this annual weeklong festival in Hilo, HI.

MSC Preziosa Cruise

All aboard! March 2014 will mark the 1-year anniversary of this luxury cruise ship owned and operated by MSC Cruises. The maiden voyage starts from Saint-Nazaire (in western France) to Genoa, Italy. The ship will feature 1,751 cabins, as well as 21 bars, 4 principal restaurants and much more.


Paint the town red … and yellow … and whatever other colors you can get your hands on. This annual spring festival of colors, marked by Hindus worldwide, celebrates spring’s abundant colors. Participants throw colored powder at each other … and go wild.

Las Fallas

One onlooker described this annual fiesta in Valencia, Spain, as “a cross between a bawdy Disneyland, Fourth of July and the end of the world.” Each year, the town oversees “Las Fallas” (which literally means “the fires” in Valencian), a 5-day celebration involving the creation and burning of ninots (“puppets” or “dolls”). Pyromaniacs welcome.

Spring Equinox

Ah, the first day of spring. On the equinox, night and day are exactly the same length (12 hours) all over the world. (The term “equinox” means “equal night” in Latin.) Celebrate the first day of spring at Mexico’s Kukulkan Pyramid (pictured), where locals and tourists come to recreate the parties that accompanied the equinox celebrations thousands of years ago (minus the cutting out of hearts!).


Head to the largest music festival of its kind in the world! 2014’s South by Southwest festival in Austin features a conversation with Edward Snowden and a keynote address by actress Lena Dunham.

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